Freya (フレイヤ) is the head of the Freya Familia.
Freya has beauty that is superior and outstanding even among the gods. She has long silver hair, silver eyes (purple in the anime), and white skin like that of fresh snow. She has a perfect golden ratio, enough to think that the golden ratio originated from her. Her clothes are in large part black and red, they expose most of her stomach and breasts. She also wears two flowerlike ornaments in her hair.
Freya is flirtatious, loves to tease and has an unending appetite for talented adventurers. She seeks the best and most talented adventurers and will obtain them no matter the cost. She holds an obsession over Bell Cranel and actively does anything in her power to see him grow as an adventurer. Freya doesn't like to be bound by anyone, though she doesn't wish to become an arrogant ruler either.
She is very impatient, as she constantly interferes with Bell's activities knowing it might kill him but wanting to see him grow as fast as possible, but at the same time she is just as willing to help Bell to see him grow, such as when she gave up a grimoire just to speed up his progress. Freya is intrigued by his resistance to being charmed, making her want him even more. She doesn't take kindly to others trying to claim what she wants, as she invaded and ruthlessly destroyed the Entertainment District with her familia when Ishtar tried to claim Bell and ended up sending her back to heaven. She said that she won't let any woman other than herself have him. She was also shown to show a little jealousy when Bell trained with Ais the first time and when Bell and Ais danced at Apollo's Banquet.
Despite her usual straightforward method of acquiring those she takes a fancy to, Freya has decided to watch over Bell instead, stating that she could claim him whenever she wanted. Usually, she stays in her room in Babel, not making public appearances, but has recently started to come out to gather information about Bell or see him in person at the God's Banquets and Denatuses.
Discerning Eye (洞察眼): Freya has the innate ability of seeing the color and brilliance of souls. She often used this ability while in heaven to claim those she took a liking to before anyone else. Through her ability, the color of Bell's soul is transparent, while Ais' soul is gold. She is also able to use this to vaguely estimate the statuses of adventurers by looking at them.
Charm (魅了): As a Goddess of Beauty, Freya is able to charm both Gods and children with her beauty. In addition, she can even overwrite the charms of other Goddesses of Beauty, such as when she charmed Tammuz Belili, who had already been charmed by Ishtar.
- Freya is based off the Norse Goddess of the same name.