Freya (フレイヤ) is the head of the Freya Familia.
Freya has a beauty that is superior and outstanding even among the gods. She has long silver hair, silver eyes (purple in the anime), and white skin like that of fresh snow. She has a perfect golden ratio, enough to think that the golden ratio originated from her. Her clothes are in large part black and red, they expose most of her stomach and breasts. She also wears two flower-like ornaments in her hair.
Freya can disguise herself as a human girl named Syr Flova, who is a waitress at the Hostess of Fertility. As Syr, she has bluish gray hair that she keeps tied with a small knot in a ponytail style. Her eyes are the same color as her hair and she has a light peachy colored smooth skin. She wears a white blouse with a leaf-colored knee-length long skirt. She also wears a slightly long half apron around her waist. She wears a pair of brown boots over black stockings.
Freya is flirtatious, loves to tease, and has an unending appetite for talented adventurers. She seeks the best and most talented adventurers and will obtain them no matter the cost. She holds an obsession over Bell Cranel and actively does anything in her power to see him grow as an adventurer. Freya doesn't like to be bound by anyone, though she doesn't wish to become an arrogant ruler either. However, as her love for Bell grew too obsessive, she eventually decided to let her selfishness take over and attacked his Familia, kidnapped him, and charmed all of Orario so she could have him unimpeded.
She is very impatient. She constantly interferes with Bell's activities knowing it might kill him but wanting to see him grow as fast as possible. At the same time, she is just as willing to help Bell to see him grow, such as when she gave up a grimoire just to speed up his progress. Freya is intrigued by his resistance to being charmed, making her want him even more. She doesn't take kindly to others trying to claim what she wants, as she invaded and ruthlessly destroyed the Entertainment District with her Familia when Ishtar tried to claim Bell and ended up sending her back to heaven. She said that she won't let any woman other than herself have him. She was also shown to show a little jealousy when Bell trained with Ais the first time and when Bell and Ais danced at Apollo's Banquet.
Despite her usual straightforward method of acquiring those she takes a fancy to, Freya has decided to watch over Bell instead, stating that she could claim him whenever she wanted. Usually, she stays in her room in Babel, not making public appearances, but has recently started to come out to gather information about Bell or see him in person at the God's Banquets and Denatuses.
As Syr, she shows a cheerful and kind demeanor, normally she is lightly mischievous, and at times, scary. She enjoys teasing Bell and others close to her, but is weak to getting teased herself, which usually ends up with her blushing beet red. She is kind, but tends to take advantage of others, usually to raise her family business, or avoid getting in trouble.
Long ago, Hera, at the request of Zeus, asked Freya for help in their goal to save the world. Freya made her a challenge, telling her that she would help her if she won. Having lost the challenge, Freya was forced to stay in Orario as part of the deal, in addition to losing several members of her Familia as a result.
Some time later, Freya met a girl named Syr. After telling her that she would rescue her, Freya asked the girl what she wanted. Hearing that she wanted to be like her, Freya decided to offer her a deal, which she accepted. Due to it, Freya obtained her name and the ability to transform into her, while in exchange the girl obtained the name Horn and a magic that allows her to transform into Freya.
Discerning Eye (洞察眼): Freya has the innate ability to see the color and brilliance of souls. She often used this ability while in heaven to claim those she took a liking to before anyone else. Through her ability, the color of Bell's soul is transparent, while Ais' soul is gold. She is also able to use this to vaguely estimate the statuses of adventurers by looking at them. With it, she can also tell the emotions that are clouding an individual and their mental states.
The ability also makes her skilled at manipulating people through acting and bluffs, such as when she beat a group of skilled con artists teaming up against her at poker. Because of this, Anya and Chloe gave her the nickname "witch".
Charm (魅了): As a Goddess of Beauty, Freya is able to charm Gods, mortals and even monsters, dead or alive, with her beauty. In addition, she can even overwrite the charms of other Goddesses of Beauty, such as when she charmed Tammuz Belili, who had already been charmed by Ishtar. The area of effect is huge as she enveloped the whole of Orario with it. She is said to be able to take over the entire mortal realm if she ever so chooses.
Only Bell and Hestia have been shown to be able to resist it due to his skill Liaris Freese and being one of the three Virgin Goddess respectively.
Disguise: As a Goddess, Freya could transform to change her appearance back in Heaven. Due to her deal with Horn, she is able to use her ability in the Lower World. After making the deal, she gave one of her alternate self the name Syr, Horn's former name, to create the identity of Syr Flova, who is a waitress at the Hostess of Fertility.
- Freya is based off the Norse Goddess of the same name.
- Syr is one of Freya's aliases in Norse mythology.